Amazon Rufus AI: How To Find The Right Deals During The Great Indian Festival Sale?

The Amazon Great Indian Festival Sale brings deals across smartphones, laptops, home appliances and other categories. But finding the right product at the right price can take more effort than simply looking at the discount percentage. A phone may be cheaper during the sale, while another model could offer better features for a slightly higher price. Amazon's Rufus AI shopping assistant can help shoppers narrow down their options, compare products and research deals before making a purchase.Rufus is Amazon's AI-powered shopping assistant, available through the Amazon Shopping app and website. Customers can ask questions in everyday language to discover products, understand specifications and compare different options.To access it, open the Amazon app, look for the Rufus icon and enter your query. You can then ask follow-up questions to refine the recommendations according to your budget and requirements.Instead of browsing hundreds of listings, shoppers can tell Rufus what they need and how much they want to spend. For example, you could ask it to recommend smartphones under Rs 25,000 with good cameras or laptops under Rs 60,000 for office work.The following prompts can help you get started:Adding details about your priorities can help narrow down the options and make product discovery more relevant.A large discount does not automatically make a product the better choice. Two smartphones may have similar prices but differ in camera performance, battery life and software support. Rufus can help explain these differences through follow-up questions.For example, you can ask which of two phones is better for photography or compare laptops for everyday work and occasional gaming. Once you have shortlisted the options, check their specifications on the product pages before deciding.A product advertised with a substantial discount may not necessarily be at its lowest price. Checking previous prices can help you understand whether the current offer is attractive.Amazon's Price History feature provides price information for supported products. Where available, shoppers can look for it on the product page to see how the price has changed over time.Historical pricing cannot guarantee that a deal is the lowest ever, so consider it alongside other available offers.If you are waiting for a particular product to become cheaper, check whether a price-alert feature is available. Where supported, alerts can help track price changes without requiring you to open the same listing repeatedly.For instance, if you want a smartphone below Rs 25,000, an available alert option could help you follow its price. The feature's availability and functionality may vary by product and account.Specifications do not always tell you how a product performs in everyday use. Customer reviews can reveal recurring concerns about battery life, build quality, heating or usability.Amazon provides AI-powered review highlights on supported listings, summarising common themes in customer feedback. These summaries can save time when comparing products, but reading individual and recent reviews is still useful before making a purchase.The advertised price may change after applying eligible bank discounts, coupons, cashback or exchange offers. Before ordering, check whether your payment method qualifies and whether a coupon needs to be selected separately.Also review cashback conditions, exchange eligibility and any charges associated with EMI plans. Always verify the final payable amount on the checkout screen rather than relying only on the headline discount.Rufus can help shoppers research products and compare available options, but the final decision still depends on the price, features and offers available at the time of purchase. If you are unsure between two products, ask follow-up questions about their differences and check which one fits your requirements better. You can also compare the listed prices and applicable bank offers before checking out. This approach can help you avoid choosing a product simply because it has a bigger discount and instead focus on the deal that offers better value for your money.