New Launches On Amazon: Mobiles, Headphones, Laptops, Accessories & More You Can Buy During Amazon Great Freedom Sale

Ashna Ali / Updated: Aug 12, 2026, 16:07 IST

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Amazon's Great Freedom Sale 2026 (August 7-12) doubles up as a showcase for new arrivals across categories. Newly launched smartphones from Samsung, OnePlus, and iQOO sit alongside fresh audio products, updated laptops built on Intel Core Ultra chips, and everyday accessories like power banks and smartwatches. Combined with bank offers and no-cost EMI options, it's a smart, budget-friendly window to try the latest tech right at launch.

New Launches On Amazon: Mobiles, Headphones, Laptops, Accessories & More You Can Buy During Amazon Great Freedom Sale

The Amazon Great Freedom Sale 2026 is coming to an end soon, and alongside its massive discounts, it is turning into a launchpad for exciting new products. Running from August 7 to 12, with Prime members enjoying early access from August 6, this Independence Day shopping event is not just about slashed prices on old favourites; it is also about brand-new arrivals at attractive introductory rates. Shoppers browsing the sale can find recently launched smartphones jostling for attention alongside fresh audio gear, updated laptops, and a growing lineup of accessories.Brands ranging from Samsung, OnePlus, and iQOO in mobiles to homegrown audio players and reputed laptop manufacturers are using the sale window to introduce their latest offerings to a wider audience. Whether you are hunting for a new flagship phone, a pair of noise-cancelling headphones, a lightweight laptop for work or study, or handy everyday accessories, this year's sale brings a fresh mix of new launches worth exploring before the event wraps up. Here is a detailed look at everything new you can buy right now.

New Mobile Launches Worth Checking Out

Amazon is offering discounts of up to 40% across mobiles this sale, and several recently launched models are getting their first big price cuts. Here's what's new:New Flagship Phones

Samsung Galaxy S25 Ultra 5G: Samsung's current flagship with a 200MP main camera, S Pen support, and a titanium frame, now available at an effective price of ₹89,999, its lowest yet.
Samsung Galaxy Z Fold 8 Ultra: The newest large-screen foldable in Samsung's line-up, offering a tablet-sized inner display with flagship performance, listed at ₹1,90,999 during the sale.
OnePlus 15: OnePlus's latest flagship with a Snapdragon 8 Elite chipset and Hasselblad camera tuning, priced at an effective ₹81,999 with bank offers applied.
Xiaomi 17: Xiaomi's newer flagship series phone, priced at an effective ₹89,599.
iQOO 15: iQOO's new flagship built for gaming and fast charging, priced at ₹76,999.

Mid-Range Phones

OnePlus 15R: A slightly toned-down version of the 15 aimed at power users on a budget, available for ₹56,999.
OnePlus 13s: A compact flagship with a smaller form factor, discounted to ₹49,999.
OnePlus Nord CE6: OnePlus's mid-range Nord series entrant, now at ₹41,999.
iQOO 15R: A more affordable sibling to the iQOO 15, available at ₹46,999.
Xiaomi 17T: A toned-down flagship variant, listed at around ₹59,999.
vivo S2 5G: Styled with an iconic camera module, priced around ₹39,999
REDMI Note 17 5G: The biggest battery in any REDMI Note yet, priced around ₹30,999

Budget Phones

OnePlus N6x: A newly launched budget model, starting at just ₹17,499.
iQOO Z11 Lite: A recently launched budget phone aimed at first-time 5G buyers, discounted to around ₹17,999.
Redmi A7 Pro 5G: An entry-level 5G phone aimed at first-time smartphone buyers, priced at approximately ₹11,499.
Realme Narzo 100x: A budget 5G phone with a large battery, available for around ₹19,499.

New Headphones & Audio Launches

Electronics and accessories, including audio gear, are seeing discounts of up to 80% during this sale, one of the steepest cuts of the event. Notable audio launches include:

boAt Rockerz 512 ANC: A newly launched over-ear headphone from boAt with active noise cancellation, long battery life, and quick-charge support, aimed at buyers who want ANC without paying flagship prices. It's part of the "massive deals" running on audio devices in this sale.
Noise Pro 6R: A recently introduced fitness-focused wearable/audio device from Noise, bundled into the sale's fitness gear discounts, aimed at buyers who track workouts alongside listening to music.
ZEBRONICS Sound Feast 270: It is among the newer speakers available during the Great Freedom Sale, bringing a fresh option for shoppers looking to upgrade their home audio setup.

Beyond these two headline names, expect fresh soundbars, Bluetooth speakers, and neckbands from a mix of Indian brands (boAt, Noise, and Boult) and international names to appear at discounted introductory prices through the sale window, a good moment to grab ANC earbuds or headphones without paying the full launch price.

New Laptop & Tablet Launches For Work, Study & Gaming

Laptops are seeing discounts of up to 50% off standard retail prices, with several newer "Copilot+ PC" models (built around Intel's Core Ultra chips) making their sale debut:

Lenovo IdeaPad Slim 3 Gen 11 (Intel Core Ultra 5): A thin-and-light everyday laptop aimed at students and home users, built on Intel's newer Core Ultra 5 platform for better battery life and on-device AI features.
Asus TUF A15 (2026): The refreshed version of Asus's popular budget gaming laptop line, aimed at gamers who want solid performance without a premium price tag.
Acer Smartchoice Aspire One: A large-screen OLED laptop positioned for creators and students who want a vivid display for media and design work.
Dell 15 AI Powered Laptop: Dell's compact, everyday laptop refreshed for 2026, aimed at basic productivity and study use.

On the tablet side:

Apple iPad Air (M4): Apple's mid-range tablet powered by the M4 chip, popular with students and professionals who want iPad performance without paying for the Pro line.
Lenovo Idea Tab Plus: A newly launched Android tablet from Lenovo aimed at budget-conscious buyers who want a larger screen for media and study.

New Accessories Launches

Beyond phones, audio, and laptops, several newly launched everyday accessories are debuting at sale pricing, with Amazon flagging discounts of up to 65% on this category:

Power banks & fast chargers: New high-capacity power banks (20,000mAh and above) with fast-charging support from Indian brands are making their debut this sale, aimed at buyers wanting all-day backup for phones and laptops.

Fitness bands & smartwatches: Fresh smartwatches and fitness bands launched from homegrown brands (including new models in the Noise and boAt line-ups) are being introduced with health-tracking features like SpO2, heart rate, and sleep monitoring, priced at launch-friendly rates.

Cases, covers & other mobile accessories: New phone cases and covers are also part of the discount push, with cuts of up to 80% on select accessories, timed to match this year's new phone launches.

Why Buy New Launches During This Sale

Buying a newly launched product during a big sale event has its own advantages. Prices on brand-new devices are usually at their highest right after launch, so catching them during the Great Freedom Sale, layered with bank discounts, cashback, and no-cost EMI offers, can mean meaningful savings compared to buying at full price later. That said, if a product is expected to get a newer version soon, it's worth checking whether waiting for the next festive sale might bring a better deal.

About the AuthorAshna Ali

Ashna is a content writer who focuses on making everyday choices easier and smarter. With a strong eye for detail and a natural sense of what works in real life, she creates content that feels honest, relatable, and genuinely helpful. She is a geek for writing stories around fashion, beauty, and influential products, while bringing the same depth and detail in reviewing tech products and gadgets of day-to-day use. Her work mainly revolves around product reviews, tech buying guides, and lifestyle edits, where she breaks down features in a way that is simple to understand but still meaningful. Instead of just listing specs, she connects products to real needs, whether it’s comfort, style, practicality, or value for money. Her writing style is clear, conversational, and reader-first. She believes that good content should not confuse people but guide them. With a background in journalism and mass communication, she utilises content writing as a means to convey her emotions. When she puts her pen down, she keeps looking for the best movies to watch while enjoying her cold brew.

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